Brand Expansion
DMM was very happy with their existing logo, eye icon, planet imagery and color scheme, but the pieces did not connect and the brand message was getting lost. We outlined what Digital Monk meant, and discussed the founder’s vision: innovative, evolving, modern, humble, and ethereal were some key words we identified. This prompted me to take inspiration from the Art Deco movement, with it’s affinity for fine craftsmanship, and faith in technological pursuits I leaned into the use of gold, geometric forms, pattern, and nature. This gave the gold circle from within their logo purpose: Digital Monk looks at the whole picture, and puts the puzzle pieces together – we make our client’s brands whole. The idea of being whole prompted a focus on circles within the iconography and photography. I added a secondary font with an art deco flare, and included more space imagery to emphasize DMM’s birds eye view. This revamp included their website, stationary, newsletter template and social media content. Creating meaning and cohesion behind each touchpoint has elevated the DMM brand immensely. See below for their previous website. Visual Language Design, Maker, Typography, Video Plants Archive
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Brand Facelift
Simon Data has taken on a brand facelift, something to make their tech brand more playful, and personable. With the below homepage as reference I updated onesheets, social media assets, ebooks, presentation decks, illustrations, and icon sets to match the refreshed color scheme and logo. Face Cards Archive Font Design Design, Typography
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Namibia Branding
This project was to take an existing travel company’s brand tactic and improve it in some way. Gondwana Collections • Namibia “Namibia with Heart and Soul: Take our hand and let us introduce you to this awe-inspiring country. Come and stay with us, experience Namibia.” In 2014 Gondwana Collections did a complete visual rebranding so the traveller could “Feel Closer”. I redesigned the logo to be something tangible so the traveller could feel as though they had already touched the red Namibian dessert. For the brand tactic I chose their ‘Explore the Namibia Map’ webpage. There is a google map that allows you to click from lodge to lodge and get a bit of info, but I wanted the user to be able to do a lot more. Linking the map with social media could allow the user to browse many photos, but best of all, be able to prioritize everything they might want to do, and know exactly where to find it! This way they will be able to make the best of their trip, and feel confident about making the journey. Watch the video to see how it would function.
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Infographic
This is an infographic created in support of a Holiday Hub landing page. The client and I thought it would be unique to do a horizontal scroll rather than vertical.
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2021 Web Design
Several websites I have designed for Digital Monk Marketing in 2021. This includes: content creation for the site (infographics, icons, images etc.) creating web flats and adjustments based on client feedback working with a development team to implement the design maintaining the site – making any necessary edits/updates
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Editorial Design
These are a few of the spreads I designed from my time at Source Media Group. We produced 6 magazines in the Central Alberta area – 2 monthly and 4 quarterly. I updated several sites each month with the new articles and issues, and processed ads for our clients. calgaryhomeliving.com
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Book Series Redesign
I wanted to redesign A Series of Unfortunate Events books for a special limited time collector’s edition that came with puzzles for the avid reader to decipher and enhance the experience of a great series. The suitcase belongs to Lemony Snicket; somebody was following him and so he had to stash his suitcase away with all his working copies of the books, his notes, and prized trinkets. Now you, lucky reader, have come across it. In the case you will find: Lemony’s Commonplace book Books 1-13 A trinket from each of the Baudelaire children Disguises for a true VFD
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Shaw Web Design
During my time at Shaw I refreshed the corporate section of their website, and aligned it to their updated brand. I created the banners and icons, but also evaluated which pages could be consolidated, or removed. Here are some of the pages and projects that I worked on. Pumpkin Patrol was one of my favourite projects because I got to include some illustrations. Afterwards I made a few into gifs for fun.
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