Brand Expansion
DMM was very happy with their existing logo, eye icon, planet imagery and color scheme, but the pieces did not connect and the brand message was getting lost. We outlined what Digital Monk meant, and discussed the founder’s vision: innovative, evolving, modern, humble, and ethereal were some key words we identified. This prompted me to take inspiration from the Art Deco movement, with it’s affinity for fine craftsmanship, and faith in technological pursuits I leaned into the use of gold, geometric forms, pattern, and nature. This gave the gold circle from within their logo purpose: Digital Monk looks at the whole picture, and puts the puzzle pieces together – we make our client’s brands whole. The idea of being whole prompted a focus on circles within the iconography and photography. I added a secondary font with an art deco flare, and included more space imagery to emphasize DMM’s birds eye view. This revamp included their website, stationary, newsletter template and social media content. Creating meaning and cohesion behind each touchpoint has elevated the DMM brand immensely. See below for their previous website. Alberta Beer Archive Cartoon Commissions 2020 Illustration
Read More ›
Brand Facelift
Simon Data has taken on a brand facelift, something to make their tech brand more playful, and personable. With the below homepage as reference I updated onesheets, social media assets, ebooks, presentation decks, illustrations, and icon sets to match the refreshed color scheme and logo. Pink Archive Namibia Branding Branding, Design, Video, Web
Read More ›
Branded Illustrations
Giftagram is a corporate gifting platform that helps companies recognize employees, and thank or engage with clients with thoughtful gifting moments. The series of illustrations created in collaboration with Presley Mills were designed for use in direct-to-consumer messaging. They represent the benefits and unique features of using a platform like Giftagram. We also created icons for each category offered. Alter Ego Archive Branded Illustrations Branding, Design, Illustration
Read More ›
Namibia Branding
This project was to take an existing travel company’s brand tactic and improve it in some way. Gondwana Collections • Namibia “Namibia with Heart and Soul: Take our hand and let us introduce you to this awe-inspiring country. Come and stay with us, experience Namibia.” In 2014 Gondwana Collections did a complete visual rebranding so the traveller could “Feel Closer”. I redesigned the logo to be something tangible so the traveller could feel as though they had already touched the red Namibian dessert. For the brand tactic I chose their ‘Explore the Namibia Map’ webpage. There is a google map that allows you to click from lodge to lodge and get a bit of info, but I wanted the user to be able to do a lot more. Linking the map with social media could allow the user to browse many photos, but best of all, be able to prioritize everything they might want to do, and know exactly where to find it! This way they will be able to make the best of their trip, and feel confident about making the journey. Watch the video to see how it would function.
Read More ›
Infographic
This is an infographic created in support of a Holiday Hub landing page. The client and I thought it would be unique to do a horizontal scroll rather than vertical.
Read More ›
Location Illustrations
After creating collateral for a One Day Book Drive where I illustrated 4 Calgary Public Library Locations, the client was so thrilled they asked me to illustrate all 26 locations. I loved the challenge of this project as each location is strikingly different in Calgary, and each illustration had to be able to be displayed separately and together. The Library now has the ‘Love Your Library’ campaign where people can buy a tote to support their local branch. 📸: @RVLPH.G
Read More ›
2021 Web Design
Several websites I have designed for Digital Monk Marketing in 2021. This includes: content creation for the site (infographics, icons, images etc.) creating web flats and adjustments based on client feedback working with a development team to implement the design maintaining the site – making any necessary edits/updates
Read More ›
Library Store on Wheels
The Calgary Public Library Foundation came to me with a super exciting project this summer – Library Store on Wheels – an expansion of their online store. I got to design the logo and the vinyl wrap for a trailer they had made by a talented local carpenter. I had it produced on whiteboard vinyl so they can write messages, prices or sales and customize the store each time they open, as products would rotate depending on inventory and demand. In addition, I created several products for the Calgary Public Library Store, and sourced products from other local artists that bookworms would love! They had the standard swag with the logo on it covered, so we looked at what they were missing, and how we could make some products quirkier. My Product designs (clockwise): large mug (for lots of coffee) bookmarks greeting cards posters/prints tote bags wrapping paper “This book belongs to” stickers You can Shop for a Cause and get any of these items & much more at librarystore.ca or, seasonally, you can catch the mobile store and see what they have in stock!
Read More ›
Branded Folk Fest Illustration
I was contracted to create an illustration to promote Calgary Folk Music Festival 2021’s Jumbo-Screen COVID-friendly ticket area. This is a festival I have attended over the years and it a special time of year in Calgary – it meant a lot to try to capture the magic that happens when you’re just folkin’ around.
Read More ›
Editorial Design
These are a few of the spreads I designed from my time at Source Media Group. We produced 6 magazines in the Central Alberta area – 2 monthly and 4 quarterly. I updated several sites each month with the new articles and issues, and processed ads for our clients. calgaryhomeliving.com
Read More ›
