As Senior Designer at Redphone, in tandem to executing on ad-hoc marketing collateral, I worked alongside the Creative Director and Art Director to conduct a brand audit of Casa Azul.
Casa Azul Organic Tequila—a premium, luxury spirit—needed to stand apart from its sibling brand, Casa Azul Tequila Soda. While the soda embraces a more casual, sun-soaked vibe, the organic tequila leans into elevated, artisanal qualities. Through this audit, we helped define a clearer brand hierarchy and recommended visual and tonal distinctions that would reinforce their individual identities while maintaining family cohesion.
I also assisted in the planning for the Real Taste Of Summer photoshoot, specifically with the shot list, as well as editing the images after the shoot.