AN OUTDOOR ADVENTURE BRAND, WITH GERMAN ROOTS.
Outbound Elements is a family-owned company providing unforgettable outdoor guided experiences for Albertans and tourists alike.
For outdoor enthusiasts, families, or corporate retreats. They offer equipment rentals, skills development and kids camps.
Right next door is their Living Room cafe to settle into upon your return from the wilderness—it’s the perfect spot to plan your next adventure.
THE BRAND IS ENERGETIC AND APPROACHABLE, WHILE INSTILLING A SENSE OF TRUST AND RELIABILITY.
While at Redphone as a Senior Graphic Designer I had the pleasure to work with the creative team on this identity development. Collaboratively we worked out the concept and direction. I executed on the identity development with feedback from the Creative Director and Art Director. Upon approval from the client I built out the brand guidelines and final assets.