Library Store: on Wheels
The Calgary Public Library Foundation came to me with a super exciting project this summer – Library Store on Wheels – an expansion of their online store. I got to design the logo and the vinyl wrap for a trailer they had made by a talented local carpenter. I had it produced on whiteboard vinyl so they can write messages, prices or sales and customize the store each time they open, as products would rotate depending on inventory and demand. In addition, I created several products for the Calgary Public Library Store, and sourced products from other local artists that bookworms would love! They had the standard swag with the logo on it covered, so we looked at what they were missing, and how we could make some products quirkier. My Product designs (clockwise): large mug (for lots of coffee) bookmarks greeting cards posters/prints tote bags wrapping paper “This book belongs to” stickers You can Shop for a Cause and get any of these items & much more at librarystore.ca or, seasonally, you can catch the mobile store and see what they have in stock!
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Shakespeare BASH’d Theatre Season
Shakespeare BASH’d is a young actor initiative in Toronto that seeks to present Shakespeare’s plays as they were written: with simple staging, clear and specific language with an emphasis on the words, synethesized with the modern. BASH’d was looking for icon designs for each of their four plays during their 2015/2016 season. The icons are inspired by the story James Wallis, Artistic Director of Shakespeare BASH’d, supplied me with. He had selected a quote from each play that should influence the design. The marketing collateral was created with guerrilla marketing in mind—8.5″x11″ & 11″x17″ flyers were slapped up around Toronto to promote the upcoming season, with the ability to be resized for digital promotions. The banners were used as cover photos for their facebook page, but could be implemented in large scale advertisements as well. Coasters were used at the venues to promote the plays BASH’d had upcoming.
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Dexter TV Campaign
I created this theoretical no-name Saran Wrap to be mailed out to Showcase subscribers as a promotional item for the TV show Dexter. There is no indication of what the recipient has in their hand until they use the product, because it is meant to take them off guard, just as Dexter does with many of his victims.
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