DMM was very happy with their existing logo, eye icon, planet imagery and color scheme, but the pieces did not connect and the brand message was getting lost. We outlined what Digital Monk meant, and discussed the founder’s vision: innovative, evolving, modern, humble, and ethereal were some key words we identified. This prompted me to take inspiration from the Art Deco movement, with it’s affinity for fine craftsmanship, and faith in technological pursuits I leaned into the use of gold, geometric forms, pattern, and nature. This gave the gold circle from within their logo purpose: Digital Monk looks at the whole picture, and puts the puzzle pieces together – we make our client’s brands whole. The idea of being whole prompted a focus on circles within the iconography and photography. I added a secondary font with an art deco flare, and included more space imagery to emphasize DMM’s birds eye view. This revamp included their website, stationary, newsletter template and social media content. Creating meaning and cohesion behind each touchpoint has elevated the DMM brand immensely. See below for their previous website.
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Simon Data has taken on a brand facelift, something to make their tech brand more playful, and personable. With the below homepage as reference I updated onesheets, social media assets, ebooks, presentation decks, illustrations, and icon sets to match the refreshed color scheme and logo.
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Giftagram is a corporate gifting platform that helps companies recognize employees, and thank or engage with clients with thoughtful gifting moments. The series of illustrations created in collaboration with Presley Mills were designed for use in direct-to-consumer messaging. They represent the benefits and unique features of using a platform like Giftagram. We also created icons for each category offered.
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This is an infographic created in support of a Holiday Hub landing page. The client and I thought it would be unique to do a horizontal scroll rather than vertical.
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After creating collateral for a One Day Book Drive where I illustrated 4 Calgary Public Library Locations, the client was so thrilled they asked me to illustrate all 26 locations. I loved the challenge of this project as each location is strikingly different in Calgary, and each illustration had to be able to be displayed separately and together. The Library now has the ‘Love Your Library’ campaign where people can buy a tote to support their local branch. 📸: @RVLPH.G
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Several websites I have designed for Digital Monk Marketing in 2021. This includes: content creation for the site (infographics, icons, images etc.) creating web flats and adjustments based on client feedback working with a development team to implement the design maintaining the site – making any necessary edits/updates
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The Calgary Public Library Foundation came to me with a super exciting project this summer – Library Store on Wheels – an expansion of their online store. I got to design the logo and the vinyl wrap for a trailer they had made by a talented local carpenter. I had it produced on whiteboard vinyl so they can write messages, prices or sales and customize the store each time they open, as products would rotate depending on inventory and demand. In addition, I created several products for the Calgary Public Library Store, and sourced products from other local artists that bookworms would love! They had the standard swag with the logo on it covered, so we looked at what they were missing, and how we could make some products quirkier. My Product designs (clockwise): large mug (for lots of coffee) bookmarks greeting cards posters/prints tote bags wrapping paper “This book belongs to” stickers You can Shop for a Cause and get any of these items & much more at librarystore.ca or, seasonally, you can catch the mobile store and see what they have in stock!
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I was contracted to create an illustration to promote Calgary Folk Music Festival 2021’s Jumbo-Screen COVID-friendly ticket area. This is a festival I have attended over the years and it a special time of year in Calgary – it meant a lot to try to capture the magic that happens when you’re just folkin’ around.
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These are a few of the spreads I designed from my time at Source Media Group. We produced 6 magazines in the Central Alberta area – 2 monthly and 4 quarterly. I updated several sites each month with the new articles and issues, and processed ads for our clients. calgaryhomeliving.com
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(*ah-noos) Altering Notions and Unseemly Shit. This was a super fun magazine collaboration with Dana Lissack. We explored wasted opportunities by literally digging through the trash to suss out the chasm of possibilities that awaits. With a humorous and cheeky tone we provide entertainment, and creative inspiration to our readers. In this particular issue we venture to the otherside with our trash, where life is polished, and refined. Luxurious and provocative. Tasty and expensive. Anūs: Fancy edition
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