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Editorial Design

These are a few of the spreads I designed from my time at Source Media Group. We produced 6 magazines in the Central Alberta area – 2 monthly and 4 quarterly. I updated several sites each month with the new articles and issues, and processed ads for our clients. calgaryhomeliving.com  
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Location Illustrations

After creating collateral for a One Day Book Drive where I illustrated 4 Calgary Public Library Locations, the client requested I draw each location so they could all 26 in a uniform way if need be. I loved the challenge of this project as each location is strikingly different in Calgary, and each illustration needed to be displayed separately and together. The Library now has the ‘Love Your Library’ campaign where people can buy a tote to support their local branch. 📸: @RVLPH.G
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Library Freelance

This summer, along with the Bike Store, I designed some print collateral for the Calgary Public Library: One Day Book Drive – a collaborative effort with Dana Lissack. This project consisted of a poster, postcard and social media component. The poster shows the life of a book before it goes though a contraption (Better World Books). They resell the books and give a portion of the profits back to the library so they can buy the books they need. Biblio – an internal poster to showcase their employees love of books. I did the illustrations for the posters and the provided a basic layout. Gloria Essex over at the library finished up the posters.
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Library Store on Wheels

The Calgary Public Library Foundation came to me with a super exciting project this summer – Library Store on Wheels! I got to design the logo and the vinyl wrap for a trailer they had made by another local artist. I had it produced on whiteboard vinyl so they can write messages, prices or sales and customize the store each time they open. Last year I created several products for the Calgary Public Library Store, and they needed some new inventory this summer for their new mobile store: I did a small series of Untold Fairy Tales and another tote bag.
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Anūs Magazine

(*ah-noos) Altering Notions and Unseemly Shit. This was a super fun magazine collaboration with Dana Lissack. We explored wasted opportunities by literally digging through the trash to suss out the chasm of possibilities that awaits. With a humorous and cheeky tone we provide entertainment, and creative inspiration to our readers. In this particular issue we venture to the otherside with our trash, where life is polished, and refined. Luxurious and provocative. Tasty and expensive. Anūs: Fancy edition
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Book Series Redesign

I wanted to redesign A Series of Unfortunate Events books for a special limited time collector’s edition that came with puzzles for the avid reader to decipher and enhance the experience of a great series. The suitcase belongs to Lemony Snicket; somebody was following him and so he had to stash his suitcase away with all his working copies of the books, his notes, and prized trinkets. Now you, lucky reader, have come across it. In the case you will find: Lemony’s Commonplace book Books 1-13 A trinket from each of the Baudelaire children Disguises for a true VFD        
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Garbage

GFL (Green for Life) Environmental Inc. has a simple clean brand with a striking green accent color that gives their company a “fresh” look, which is tough to do in garbage. To push this idea further I created a dirty garbage pattern to be placed in all sorts of real-life applications, including posters and decals, resulting in the beautification of garbage all around the city.
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Namibia Branding

This project was to take an existing travel company’s brand tactic and improve it in some way. Gondwana Collections • Namibia “Namibia with Heart and Soul: Take our hand and let us introduce you to this awe-inspiring country. Come and stay with us, experience Namibia.” In 2014 Gondwana Collections did a complete visual rebranding so the traveller could “Feel Closer”. I redesigned the logo to be something tangible so the traveller could feel as though they had already touched the red Namibian dessert. For the brand tactic I chose their ‘Explore the Namibia Map’ webpage. There is a google map that allows you to click from lodge to lodge and get a bit of info, but I wanted the user to be able to do a lot more. Linking the map with social media could allow the user to browse many photos, but best of all, be able to prioritize everything they might want to do, and know exactly where to find it! This way they will be able to make the best of their trip, and feel confident about making the journey. Watch the video to see how it would function.  
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Beauty Line

CORE is an androgynous beauty line that celebrates who you truly are. We relish the natural, and aim to encapsulate raw elements that will enhance and empower you. Be proud of your core; let it radiate, and let our products help you draw out whatever that may be. We want you to feel incredible. The video on the right could be used on CORE’s website as a hero banner, or for social media promotions.
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Promotional Material

I was commissioned to design posters, postcards and banners for Tender Napalm a play in the Toronto Fringe Festival. After reading the play, which is a whirlwind of emotions for a couple after the loss of their child. I wanted to pair very stark photographs of them with drastic, but childish illustrations.
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