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Namibia Branding

This project was to take an existing travel company’s brand tactic and improve it in some way. Gondwana Collections • Namibia “Namibia with Heart and Soul: Take our hand and let us introduce you to this awe-inspiring country. Come and stay with us, experience Namibia.” In 2014 Gondwana Collections did a complete visual rebranding so the traveller could “Feel Closer”. I redesigned the logo to be something tangible so the traveller could feel as though they had already touched the red Namibian dessert. For the brand tactic I chose their ‘Explore the Namibia Map’ webpage. There is a google map that allows you to click from lodge to lodge and get a bit of info, but I wanted the user to be able to do a lot more. Linking the map with social media could allow the user to browse many photos, but best of all, be able to prioritize everything they might want to do, and know exactly where to find it! This way they will be able to make the best of their trip, and feel confident about making the journey. Watch the video to see how it would function.  
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Beauty Line

CORE is an androgynous beauty line that celebrates who you truly are. We relish the natural, and aim to encapsulate raw elements that will enhance and empower you. Be proud of your core; let it radiate, and let our products help you draw out whatever that may be. We want you to feel incredible. The video on the right could be used on CORE’s website as a hero banner, or for social media promotions.
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Visual Language

Creative Challenge: Create a new visual language for film advertising. One that relies on and relishes words, instead of falling back on the usual photographic imagery. Take a director of your choice and use the power of type to promote a retrospective screening of their films. Christopher Nolan often plays with time in his epic movies. This is why I chose to center my entire concept around one continuous thread to illustrate a timeline that interacted with motifs from the three movies. • Memento chronicles two separate stories of the main character, and the scenes are clues/hints to restore his memory. • Inception plays with time since as with each deeper level, time slows down. Ariadne, the architect in the movie is told to design mazes and her character is based off a woman in greek mythology that lead the hero of the story through a labyrinth using her rope. • Interestellar’s letters are strung up in the stars, and in this movie all the astronauts are affected by time due to a blackhole.
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TV Series Intro

Pushing Daisies, which unfortunately is no longer on the air, was a sweet and quirky show about a pie maker who had the ability to bring the dead back to life with one touch, but if he touched them again they would be dead forever, and if a dead thing was kept alive for over a minute; something else had to die. The original intro has the narrator explaining the premise, but as a viewer I know that that can get annoying once you’ve heard it for the eleventh time so I wanted to tell the story with a few simple visuals. The animation is done using cut paper and then manipulated in after effects. The switch from black and white to color represents life and death and the pie not only reveals the actors, but also acts as a countdown. The show had a very retro stylization to it and I wanted to capture that with some nostalgic music so I chose a song from the electro-swing genre. Music credit: “Brotherswing” by Caravan Palace.
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